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The cosmetic industry is not really a popular one though it is one of the fast rising sectors with a number of prospects for entrepreneurs looking at starting a new business. There are several options there, one of which is the sale of make up products. Make up products actually needs no introduction as they are quite popular products in the cosmetic world and are also used by many people. They are cosmetic products applied to the skin to alter its appearance. It is quite in use by a lot of people most especially when there’s an occasion to attend or even just as a normal day’s look. The sale of the products is not really a new business as it has been in practice for a while and has been known to serve entrepreneurs who start the business with good amounts of profit.

The make up products sale business simply involves getting a place where make up or cosmetic products are sold to customers willing to get them. Make up is worn mostly by women for several reasons. It is known to alter appearance and also make an individual look beautiful. The business is not really a hard one to start as it doesn’t really involve too much or extra kind of skills to start up. It’s an old business, though not really old, but it has been the place for getting make up products for individuals when they are in need of them. The demand for the products makes it a lucrative option for individuals who might consider starting a make up products shop.

The business can be operated either by getting a place, more like a shop, where the business will be located and customers can come in to get what they want or to run an online store for the products. It’s quite similar to running a large scale or small scale form of the business as both will clearly be run in a different way. The small scale aspect, which is the online format, involved doing everything regarding the business online. For this one, you don’t need a location or shop at all to be able to run the business and be successful at it. For the large scale form, you’ll need the shop and you’ll have multiple make up products on display for customers to come around and check whichever one they want and buy it. This aspect is quite different from the other one though a location based business can also have an online option to satisfy customers who are not able to visit the shop.

The business is one that can be started by almost anyone as long as they know what they’re doing. It’s not a difficult one to start and it’s pretty much simple in terms of method of running the business. Individuals don’t necessarily need any form of training or specific skills to be able to operate. An educational qualification or prior experience is also not important. This further goes to stress the fact that almost anyone can start the business. It’s just almost similar to a normal buying and selling business where individuals come in and get what they want and all you’d most certainly do is get the products, advertise and attend to custiners. Of course it might require some other things along the line but it’s almost that simple.

Make up products are really popular like I’ve mentioned a number of time already. It’s almost like part of a daily routine to apply make up for most people. The demand is quite high and this makes it a reasonable business option to start. As it is well accepted and also something used by a lot of people, both young and old, it is a business sure to get you customers as long as things are put in place for the running of the business. The demand for a product like this, which is high, makes it a bit easy to get customers which in turn translates to good amount of income over time.

Starting the business is not a really hard thing to do. It simply has a format that can work for almost any individual looking forward to starting the business. The capital is not huge though it will also depend on the size of the business. Running a big business definitely means more products and surely more money to get these products while it’s the opposite for a small business. You don’t need any kind of special skill to start and it’s something that can simply be undertaken by anyone willing to dedicate their time and also stay committed to doing the business rightly and making your money.

In the next sub heads, I’ll be discussing the steps involved in starting up a make up products store in Nigeria and some of the things that might actually prove useful during the course of running the business to ensure that you’re rightly doing things, getting customers, making your money and also being successful at the business.


No matter what you’ve heard someone saying about a business and how well success is assured or how lucrative it would turn out, always try to do your own research. The research will not cost anything except your time and that time will prove to be well spent when the business starts and the successes starts coming in. It is important to do a thorough investigation about the business since you’re going to be investing your money into it and you’ve never been involved in the business. Some hours of research won’t hurt.

The research is always meant to give you an idea of what to expect and the challenges ahead to be faced. It teaches future entrepreneur how the business works and what success means. It shows the risks involved and the ways to tackle them. It also gives ideas on how to sustain the business and work towards more success. Imagine missing out on any of the mentioned points, it’s more like being less equipped about something especially something you plan to spend money on.

There are experts in the business, of course, so also look to advise from these individuals as they are most likely the best bet for reliable information on the business. Take note of even the smallest things during the research period and pay close attention to how to stay and survive in the business. The research is as important as anything in the business.


A business plan needs no introduction. It is equally as important as some of the other processes or things involved in the business. After a comprehensive and thorough research has been conducted, entrepreneurs must now put all their ideas into paper after, of course, deciding to start the business. The business plan will cover things like the way you plan to operate, the cost of several things, how you plan to market your business, future projections and also contingency plans.

The business plan serves a number of purposes. In cases where individuals might need to get investors or even get a loan, it will prove useful as it will contain all that needs to be known concerning the business. It is also going to serve as a point of reference for the proposed business.


Capital is a very important aspect of any business. Without the capital, almost nothing can be started and even in a business like this, you won’t be able to get the products and also properly run the business. Capital, here, will pretty much be useful for quite a number of things of which location is one of them. If you’re starting the small scale form you don’t need this and don’t need to create a budget for it. When getting a location, ensure it’s a low budget place that is close to the city center or where there is regular turnout of people. You should also check that you’re not close to competitors. The capital is also what will be used to get the products and then register the business.


It is at this point that the make up products for your business will be bought. For the online part of the business, this is where most of your capital will go into. You can get a number of suppliers for your products and ensure you’re getting quality products. If you’ll be running the business online or even having an online option, you’ll need to get a logistics company or delivery agent to help with delivering the products to your customers.


You can have banners or posters displayed in front of your shop and also some designated spots in the area where you’re locating the business. If you’ll not be having a shop or you’ll be using the online option, then you can create social media accounts to advertise your business to potential customers. It’s also something individuals with a shop can use. Word of mouth and referrals remain effective methods for advertising a business like this and they’ll definitely be useful in getting you customers.

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Digitalization has brought numerous changes to the way we do things. Today, digital technology plays a vital role in the success of your business, regardless of your industry. In fact, to excel in the marketplace, there is every need to embrace emerging technologies, trends, and cultural shifts.

Digital transformation is the new way of excelling in business. So if you need to secure your financial future, you need to invest time, energy, and money into the digital transformation of your company, not tomorrow, but today. With a robust digital transformation strategy, you’ll be equipped with every resource you need to be ahead of your competitors.

We at Haelsoft understand the positive effects of leveraging digital transformation for your business, and we’ve put together these top 7 statistics that shows your business should invest in digital transformation today. These stats are sure to convince you.


Smart Companies Are Already on their Path to Digital Transformation

According to Converge technologies, 76% of companies feel their relationship with technology and digital transformation is on the whole, average, or above average. What does this mean for your business? This means the majority of other companies are already trending towards the bright side (your competitors inclusive). When you fail to embrace the gift of technology in your business, you could fall behind your competitors.


A Great Number of Your Customers are Online

Index Mundi states that more than 50% of the world’s population is under the age of 30. With over half of the world population being under 30, there have been more digital savvies and budding savvies than ever before. Because this generation is more likely to make decisions based on information gotten online, and purchase products and services online, there’s significant reason to invest in digital transformation continually.


More Cost-Effective and Available, More Results.

According to CMO Center, 39% of today’s marketers plan to boost their digital budgets without increasing overall marketing spend, essentially allocating their current budgets into digital channels. This widespread adoption of digital channels is because they’re abundant and cost-effective and have proven to yield more results more than traditional means of marketing.


Digitalization is the Future of Business

Forrester highlights that by 2020, 47% of all revenue will be influenced by digital. The went ahead to report that 47% of execs expect digital to influence more than 50% of sales by 2020, This basically means that digital technologies will become all the more sophisticated in the nearest and distant future. With more technologies introduced, embracing the power of digital transformation is the only way to remain relevant and grow faster.


Digital Innovations are already Yielding Results

In a survey carried out by Gartner, they discovered that 56% of CEOs feel that digital advancements have already led to boosts in revenue. With digital transformation proving to be a primary goal of business growth and acceleration, it’s crucial now more than ever to invest in digital transformation as a way of facilitating your company’s growth.


Top Class Digital Solutions are Pivotal to many Digital Business Strategies of Today

Hidden Brains has reported that 61% of enterprises said that the Internet of Things (IoT) is crucial in their digital business strategies, with manufacturing and high-tech leading all other sectors. Though these concepts are yet to become known in the Nigerian market, by investing in IoT and other latest innovative tech solutions, you stand to be ahead of others.


Digital Video Consumption is becoming more popular with each day.

Smart Insights highlights that 80% of today’s consumers’ content consumption is video-based. This means that although print media is relevant, it’s now less potent than it used to be. Today’s customers have advanced and even prefer visual contents and other forms of advanced content formats. To engage with your audience, you need to go digital and provide engaging marketing materials that are video-based or more consumable.



In conclusion, it’s evident that digital transformation and adoption are the most sustainable means of staying successful in the market today, tomorrow, and long into the future. If you’re yet to adopt digital channels in your business strategy, now is the best time to embrace the unrivaled power and potentials of digital transformation before it’s too late for your business. One of the easiest ways you can get started is by adopting digital marketing as a way of increasing sales and business growth. We wish you the best in your business endeavors.

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It’s a fantastic idea to have decided to create a responsive website that’ll promote your business and widen your customer base. However, this is something you don’t want to rush into because probably, you don’t have any idea on the options of getting a website for your business. No matter the type of website or blog you have in mind, there are many ways to get it.

In this piece, we’ll list up to five feasible options for creating a website, for you, though some may be more expensive than others. Don’t just go with any of the options; examine your skill and expertise level, your financial capability and digital experience before you proceed with getting a website for your business.

Let’s dive right in!


Website Builder

If you’re entirely inexperienced in website technicalities, it does not necessarily mean that you wouldn’t be part of the digital world. Some websites contribute to making life easy by bringing website builders to the table. These avail you the opportunity to create your personalized page by including pictures and other elements that can make your website exceptional.

A website builder is an excellent tool to combine interactive elements into a functioning website with a click of a button. Interestingly, you’ll get a user interface with responsive pages to maintain your visitors. Drag and drop your way to a wonderful website, make it look professional with mobile-friendly themes and design using a customizable pre-built theme.

At the moment, using website builders is one of the most stress-free ways to get a website for yourself.


Try CMS such as Word Press, Drupal and more:

Content Management Systems (CMS) usually support effective blogging and many other varieties of website content. Hence, as a beginner with the fear of traditional website builder applications, getting a WordPress, or any other CMS, up will be quite fun. Get an open-source content management system because it can accommodate new mailing lists, forums, media galleries, and online stores, thereby, improving your brand visibility and business ground.

You can start setting up your website on a CMS by acquiring a domain and a good web hosting which we can provide you with. Our web hosting packages come with these applications as default elements.

Understanding how WordPress works will give you an edge as an entrepreneur to manage your website at all times. Even with fewer skills, you can add new content by using third party themes and plugins.

Always remember that having a working website from us is just a click away, just click and have it done in seconds. Nothing stops you from reaching your dreams of having a business website.


By Coding

To be sincere with you, it isn’t easy to get the concept of coding from scratch to finish; it’s a somewhat complicated concept for many. You’ll need dedication and perseverance to take it gradually, a step at a time until you flow synonymously with the system.  Luckily, there are swift and worthwhile avenues to learn to code. The internet offers a pool of infinite knowledge on every aspect of life, and you can always make it your companion to get your task moving. Initiate necessary steps by downloading a framework like Bootstrap, copy and paste codes for text and image areas.

Alternatively, you can search for a coder to help you with building your website from scratch; that is if you cannot have the patience of learning to code yourself.


Employ the Service of a Professional:

If you want a complete stress-free process in website building, kindly hire the service of an expert. Most entrepreneurs and business owners prefer this pattern; sometimes, they make it a contract work to enable them to make changes at will.

This method can be very deceptive and money consuming if you fall into the wrong hands. When you have a project of building a new and quality website, ensure you make price inquiries among professionals, to know their difference in price, work experience, website quality, and digital capability. With good research, you’re sure to get a website development company that you can work with effectively.


Buy an already developed website

Obviously, this is not a means of creating a site yourself, but it’s a method of acquiring one. If your sole target is to gain a competitive edge in the global internet market, creating a website may require extra professionalism. In situations where you cannot help yourself, purchase an existing site to suit your niche and business goals.

You can quickly question Google to get a business list of website sellers within or outside your location. There are many websites for sale online, at your disposal and the variable prices of these websites depend on several factors and features included the design and build up of the site. Once you have gotten the desired seller, make out time to critically examine the previous work samples of the seller in question, to avoid purchasing a stagnant website with poor visual impression and responsiveness.


The world has gone digital likewise every most of your competitors in your business niche. It’s a bold step to get a good website for your business and the above-listed points summarily present you the paths to follow while searching for a means to get your website.

Additionally, the hassle doesn’t end in putting up a website but also delve into feeding it up with compelling and optimized content and updating these contents at intervals.

With a good website, hosted by an experienced hosting company like Upperlink.ng, you’re sure to meet the increasing demand of customers out there in the competitive global market.

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Do you have an idea or working on developing your idea into a new business, but wonder if there’s too much competition in the industry for you to succeed? One thing is sure; the presence of other businesses in your niche doesn’t mean your business won’t make it. When you have a healthy competition, it means there’s a market for what you’re planning to offer.

Competition is normal, and the key to helping your business break into the market with a competitive advantage is to offer something your competitors don’t, do what they don’t do, or reach out to customers in a way that your competitors don’t.

However, for you to know the angle to capitalize on, you need to understand your competitors’ weak points. In this blog post, we x-ray some of the ways you can seek out your competitors’ advantages and weakness so you’ll know how to approach the competition.


Explore Your Competitors’ Sites

This is one of the biggest steps you should take if you mean to know what your competitors are up to. Set aside time to visit the competitions’ website and go through every page and link to ensure you cover all areas. Some of the things you should be looking out for include;

  • Which products or services do they sell and where do they feature them?
  • How easy did you find their products?
  • Does their website allow you to filter through product categories for you to make a selection?
  • Which call to action do they use to encourage customer conversion?
  • What neighborhood do they serve? You should know this for you to be able to recognize your immediate competition and your indirect competition.
  • Which form of contact process do they use? Contact form, contact details or both.
  • Do they have an easy to navigate check out and shipping process?
  • DO they have shipping/return/refund policy and how easy is it?
  • Is there website professional and organized or amateurish and cluttered?
  • How fast is there website?
  • Is there website mobile responsive?
  • What payment methods do they accept?

Take notes on each website you visit. You’ll get a sense of which areas they’re weak in and how you can offer a better customer experience in those areas. When you carry out an in-depth website analysis and make strategic decisions based on your findings, you’re sure to have a competitive edge.


Keep Tabs on Your Competitors’ Social Media Accounts

This is called Social Listening. Social Listening, which is keeping tabs on your competitors, followers, and industry on social media, helps you stay informed on what your competitors are doing on social media. As you may know by now, social media is a great tool when it comes to capturing leads and engaging with customers. You can look out for what they’re promoting, how their followers are responding, and what types of conversation they have with their customers on social media.

You can either do this manually (which is stressful) or use social media tools like Hoot suite to follow and analyze competing companies and brands and also follow conversions around specific keywords. With active social listening, you can find out areas where you can outperform your competitors based on the things they don’t do right.


Always Check your Competitors’ reviews

Reviews are comments/appreciation dropped by customers after buying a product or getting services delivered to them by a brand. Scoping out your competitors’ reviews can give you a sense of what customers like most about your competitor’s product or service delivery. It also tells you what they’re dissatisfied with and what they’ll like to see from a business in the industry.

With this information, you can make necessary adjustments to your own business as to give your customers the best customer experience which will lead to them leaving you an excellent review, coming back for more, and referring others to you.


Carry out a competitive SEO Analysis

A competitive SEO analysis can help you find out ways to outrank your competitors in search engine result pages (SERP). This goes beyond the normal studying of the competition’s website explained above. It includes;

  • Identifying keywords that customers search for that your competitors don’t focus on.
  • Researching, ranking and comparing keywords
  • Incorporating the most relevant keywords in your SEO strategy and website content.
  • Developing relevant contents which include keywords and answers popular questions among customers.
  • Optimizing your pages, section titles, tags and meta descriptions with relevant keywords.

SEO analytics requires a full-time commitment and most times you’ll need appropriate tools to get expected results. Depending on the web hosting plan you choose, you may get SEO services as part of your hosting plan.


Conclusively, monitoring your competition takes time and effort, especially when you’re just getting started. In addition to the avenues mentioned here, there are other channels to monitor your competition. Though it takes your time, effort and resources, the time you invest in it is worth it as monitoring your competition will equip you with the information you need to make strategic decisions for your business.

When you know what your competitors are missing, you’ll know how best to meet your mutual customers’ needs, earn their loyalty and as every business owner wishes, grow your business to greater heights.

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