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CHRISTIAN ENTREPRENEUR

HOW TO START AN AFFILIATE MARKETING BUSINESS IN NIGERIA

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HOW TO START AN AFFILIATE MARKETING BUSINESS IN NIGERIA

HOW TO START AN AFFILIATE MARKETING BUSINESS IN NIGERIA

One of the fast rising business options for individuals that doesn’t even require too much capital or even at best, nothing at all but is a really lucrative option is Affiliate marketing. The business has become really popular in the country and is a nice option for individuals looking to start a business but with a little amount of capital needed at best. It’s a lucrative business and one that can generate huge amount of income for individuals who start them as long as they understand what the business entails and they’re also ready for everything that might be required in practicing the business. It’s not difficult to start and might only require having a knowledge of how it works and a smartphone.

According to Wikipedia, Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. So basically what affiliate marketing means is marketing but for someone else. Like advertising a product for a brand or a company that is owned by someone else, of course, and getting a commission or certain percentage on sales made from your advertising efforts. It’s a really nice business option as it doesn’t really require too much from individuals who start them and not to forget that it can bring in huge amounts of profits based on your efforts.

The amount of income you’ll get or how much money you’ll receive will totally be based on your performance and advertising efforts. Like, how many people did you invite to get the products from brand? And also how well did people get to purchase a product based on your referrals. If you bring in customers, you’ll definitely get paid a certain commission as agreed by the company or brand you’re marketing for. For example, If Mr A runs a company that sells shoes, he can set up an affiliate marketing program that allows individuals earn, based on agreement, for everyone they bring in and actually buys a shoe. There are a number of affiliate programs for individuals looking at this business option.

The easy approach of running the business is actually one of the reasons why the business is hugely popular. You simply don’t need too much things. All you need is to get people who are willing to buy a product and get them to actually buy it and receive your own money from it. You certainly don’t require any kind of stress and with social media and the internet in general, your marketing efforts can totally be online, hence making the business something that doesn’t involve too much stress at all. You can definitely try out other advertising techniques depending on the brand niche and also if you have money for it but it’s always advisable to do what works to you to avoid doing too much.

The business also doesn’t require any special skills or prior experience to be able to start. It’s something that almost anyone can start as long as they understand what the business is about and they’re also ready for it. Educational qualifications might not be important but it is of course a plus and can definitely prove useful if you have it. It’s pretty easy to start and also easy to learn how to go about it. It’s fairly easy and something that anyone can start especially with little or no experience at all.

Starting the business is not a difficult thing to do like I’ve mentioned severally. It’s something that anyone can start and even with just little or no capital required at all in starting. The capital aspect is one of the things that will definitely lure individuals to starting the business as capital sometimes proves to be too big for individuals to start their business. Capital is really low and you might not even need it at all throughout your journey as an affiliate marketer. You also don’t need a location to start at all as its simply something you can do at home without getting a shop or something like that. It’s one of the many lucrative online businesses that individuals can try out to make some money.

In the next sub heads, I’ll be discussing the steps involved in starting up an affiliate marketing business in Nigeria and some of the important things that might prove useful under each step to ensure that you make your money, run the business properly and also be successful at the business you’re starting.

  1. RESEARCH

No matter what you’ve heard someone saying about a business and how well success is assured or how lucrative it would turn out, always try to do your own research. The research will not cost anything except your time and that time will prove to be well spent when the business starts and the successes starts coming in. It is important to do a thorough investigation about the business since you’re going to be investing your money into it and you’ve never been involved in the business. Some hours of research won’t hurt.

The research is always meant to give you an idea of what to expect and the challenges ahead to be faced. It teaches future entrepreneur how the business works and what success means. It shows the risks involved and the ways to tackle them. It also gives ideas on how to sustain the business and work towards more success. Imagine missing out on any of the mentioned points, it’s more like being less equipped about something especially something you plan to spend money on.

There are experts in the business, of course, so also look to advise from these individuals as they are most likely the best bet for reliable information on the business. Take note of even the smallest things during the research period and pay close attention to how to stay and survive in the business. The research is as important as anything in the business.

  1. WRITE A BUSINESS PLAN

A business plan needs no introduction. It is equally as important as some of the other processes or things involved in the business. After a comprehensive and thorough research has been conducted, entrepreneurs must now put all their ideas into paper after, of course, deciding to start the business. The business plan will cover things like the way you plan to operate, the cost of several things, how you plan to market your business, future projections and also contingency plans.

The business plan serves a number of purposes. In cases where individuals might need to get investors or even get a loan, it will prove useful as it will contain all that needs to be known concerning the business. It is also going to serve as a point of reference for the proposed business.

  1. SELECTING A NICHE

First up, you’ll need to decide the kind of products you’ll want to advertise for brands. That is the direction you’ll definitely look towards when you’re in the search for an affiliate program or a company that needs an affiliate marketer. There are different niches available in the business industry and it can simply be selected based on the types of businesses around in the country. Things like weight loss, food, and fashion are particularly some of the most popular ones in the business.

  1. GET AN AFFILIATE PROGRAM OR A COMPANY

Companies are always looking for affiliate marketers most of the time. Even small businesses like to employ their services as they help in increasing sales and brand awareness. Websites like Jumia, Konga, and Amazon also have affiliate programs for individuals to get in and with these websites, individuals can earn a certain percentage of sales made. Some companies are also around that advertise their need for marketers, you can simply check through social media and the internet. It should be part of your research.

  1. MARKETING

You can decide to set up a blog and use it for your marketing efforts. For example, with a blog, you can offer to advertise for brands who will pay you based on sales brought in by your blog. Also, you can run things like banner ads, guest posts, and paid advertising. You can also make use of social media to advertise your brand to potential customers.

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CHRISTIAN ENTREPRENEUR

How to Improve your Online Business Presence as an Entrepreneur

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How to Improve your Online Business Presence as an Entrepreneur

How to Improve your Online Business Presence as an Entrepreneur

One sure way to lose out on potential clients in today’s business world is by not making enough effort to establish a stronger online presence. As a business owner in the 21st century, one of your main priorities should be to set up a solid online presence for your business.

This goes beyond just setting up social media accounts, it includes efforts to establish a positive image and create a unique brand. No better way to make a name for yourself. The problem is that millions of businesses are also trying to stand out on the internet, each trying to establish a stronger brand presence on LinkedIn and Facebook. This is where you have to make the extra effort to stand out. Everyone is using the same overused social media strategies, so you have to do a lot more than the basics if you intend to be noticeable.

How to Improve your Online Business Presence as an Entrepreneur

So, here are four simple methods that will help you improve your online presence and get more customers.

  1. Show the face behind the brand

Gone are the days of impersonal brand presence online. There are so many businesses competing on the internet that you have to show the human side of your brand to be noticed. Show the faces behind your brand occasionally, share your interests with the audience from time to time, there is no better way to make yourself relatable. Ensure you remain transparent in all your social media dealings as social media scandals are often hard to recover from. Remember to use these accounts to network and create professional relationships that might be helpful to your business.

2.  Chose Your Social Channels Wisely

The importance of a social media presence cannot be over-emphasized. However, this doesn’t mean you must be seen on every single social media platform. Focus on quality over quantity. You can focus on two or three important platforms, for instance, Instagram, Twitter, and Facebook. These platforms are great for marketing and keeping in touch with the client base simultaneously.  Remember to create your valuable content alongside sharing others’ content occasionally. When sharing content created by others, never forget to share credit, and when creating content ensure that it adds value and would not be seen as offensive by any group.

  1. Create a Website and Optimize It

It is unbelievable, the number of businesses that do not own websites. Customers’ minds are so much more relaxed if they can find a website for you when they Google your business. So hire someone to create you an optimized website. Learn about search engine optimization so that your website comes up top of Google results when searched. Also, optimize your site to be mobile-friendly as millions of people around the world only access the internet via their mobile phones. So make sure that when people visit your site via their mobile phones, the site remains user-friendly and generally easy to navigate. Otherwise, you lose clients.

There are so many competitors online that when customers encounter constant hitches on your site, they tend to instantly move away to other sites offering the same service. This means that your site must never take too much time to load. Make it as easy to use as you possibly can so that the user experienced is optimized.

While still on the topic of creating websites, also remember to register your business in directories. Get your brand registered on ‘Google my business, so that when people search your brand, your business, website, and contact details pop up. You’d be amazed at how many clients could find you this way.

  1. Protect your customers’ data

We hear of cases where sites are hacked and customer data leaked to the entire world. Such incidents could lead to people not trusting your site enough to enter sensitive information, especially if these data leaks become a frequent occurrence. Long story short, make sure your website is 100% secure at all times.

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CHRISTIAN ENTREPRENEUR

Driving Business Transformation through Technology as a Christian Entreprenuer

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Driving Business Transformation through Technology

Driving Business Transformation through Technology

In the past decade, there has been a lot of talk about integrating digital technologies into all aspects of a business. This is also known as digital transformation. It entails changing the way businesses operate and how they deliver service to customers. It also involves continuous experimentation and constant change from the status quo.

Driving Business Transformation through Technology

In digital transformation, you try to use digital technologies to make newer and better business processes, business culture, and customer experiences that meet current market requirements. It goes beyond traditional business roles and focuses instead on more efficient ways to engage with customers. It describes the move from excel spreadsheets to perpetual inventory software, basically doing business in smarter ways, backed by the latest technology.

In today’s world, when starting a business, no matter how small, it is advised that you set it up with digital processes rather than use old methods and hope for transformation. Building up a digitally transformed business involves bypassing handwritten ledgers from day one and using the latest computer software to plan and organize.

A business cannot embrace digital transformation without first understanding the full potential of technology. This involves calculating how much faster you can make your business processes using technology as opposed to the traditional way of doing things. You also have to master adapting your business processes to the latest technology advancements.

Netflix is a great example of a company that embraced digital transformation. Before Netflix, everyone had to go to stores to sort through shelves and pick out a movie, with Netflix everyone can sort through thousands of titles in digital libraries from the comfort of their homes. This updated business process has driven everyone from the brick and mortar movie renting stores to Netflix.

Netflix is a movie mail-order service, but through years of leveraging the latest technology, they are now a major competitor to traditional TV networks. Unlike cable television, Netflix offers a huge library of on-demand content in one place at the same time at very competitive prices.  Thanks to digitalization, Netflix can not only stream content directly to customers but also gain insight into their movie-watching preferences.

 

4 Main Areas of Digital Transformation

 

Having familiarized yourself with the topic of digital transformation, you must be wondering how to leverage technology to drive your business forward. The Harvard Business Review describes four major areas of digital transformation, namely: technology, data, process, and organizational change capability.

Technology

Technology refers to such things as artificial intelligence, the Internet of Things, blockchain, and data lakes, all these hold so much potential for new businesses. To leverage technology, you must not only teach your staff how to use technology to make business easier, but you must also watch out for the latest technology and regularly update their training so that their knowledge is up-to-date. When it comes to technology, the mistake many companies make is that they invest in so much technological hardware and software without taking the time to train staff thoroughly on how to use it. You can avoid this mistake by hiring people who have technical depth and breadth.

Data

A lot of companies today do not know how to efficiently utilize all the data they get from customers every day. These companies do not keep up-to-date data that can be used in formulating business strategies. They are aware of the importance of this data but completely ignorant of how to gather and utilize it. Hiring a trained IT person would be the perfect way to avoid any shortcomings with data in your business.

Process

Transformation needs an end-to-end mindset, trying to find new ways to meet clients’ wants, a flawless connection of work actions, and the ability to manage across silos going forward.

Organizational Change Capability

In the area of organizational change capability, one would consider issues such as emotional intelligence, teamwork, leadership, courage, and other elements of change management. Luckily, there is hundreds of literature available on the topic of organizational change, so the manager responsible for digital transformation as it relates to organizational change must be someone well-versed in the topic. There is an unconfirmed theory that states that people who gravitate toward technology, data, and process are to some extent less likely to be good with the human side of organizational change. Therefore when hiring organizational change managers, organizational leaders should try to go with managers that have excellent people skills.

Conclusion

Digital transformation is a lot more than just bringing your organization’s digital technology and processes up to date; it also has a lot to do with profits and shareholders. Many shareholders are hesitant to invest their business proceeds in the digital transformation of their businesses when they are not sure if this investment will pay off. However, one must assure them that digital transformation always pays off especially when done strategically. In the long run, digital transformation can improve stock prices and profits. Several companies have invested fully in digital technologies and have great stories to tell to show for it, the changes may not come overnight, and the financial improvement would be felt massively over time.

Think of a business that everyone thought was dead at some point, just for a digital leader to come along and revive it using modern digital perspectives. In today’s world, rather than just sell products, brands have begun to aim at enriching people’s lives, in general, using technology. Whether it’s by finding ways to sell your products and services online to make access a lot quicker and easier for customers; or by running social media pages where your business offers general life tips to followers.

A commitment to digital transformation especially when there are resources to back it up can turn businesses with lagging profits into industry leaders. While there are of course several risks involved, many businesses today have proven that finding digital solutions can lead to long-term financial gains. Any business in 2021 that is not trying its absolute best to embrace digital transformation, is frankly just shooting itself in the foot and will most likely fizzle away in no time.

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CHRISTIAN ENTREPRENEUR

TOP 7 STATISTICS THAT SHOWS YOUR BUSINESS SHOULD INVEST IN DIGITAL TRANSFORMATION TODAY

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TOP 7 STATISTICS THAT SHOWS YOUR BUSINESS SHOULD INVEST IN DIGITAL TRANSFORMATION TODAY

TOP 7 STATISTICS THAT SHOWS YOUR BUSINESS SHOULD INVEST IN DIGITAL TRANSFORMATION TODAY

 

Digitalization has brought numerous changes to the way we do things. Today, digital technology plays a vital role in the success of your business, regardless of your industry. In fact, to excel in the marketplace, there is every need to embrace emerging technologies, trends, and cultural shifts.

Digital transformation is the new way of excelling in business. So if you need to secure your financial future, you need to invest time, energy, and money into the digital transformation of your company, not tomorrow, but today. With a robust digital transformation strategy, you’ll be equipped with every resource you need to be ahead of your competitors.

We at Haelsoft understand the positive effects of leveraging digital transformation for your business, and we’ve put together these top 7 statistics that shows your business should invest in digital transformation today. These stats are sure to convince you.

 

Smart Companies Are Already on their Path to Digital Transformation

According to Converge technologies, 76% of companies feel their relationship with technology and digital transformation is on the whole, average, or above average. What does this mean for your business? This means the majority of other companies are already trending towards the bright side (your competitors inclusive). When you fail to embrace the gift of technology in your business, you could fall behind your competitors.

 

A Great Number of Your Customers are Online

Index Mundi states that more than 50% of the world’s population is under the age of 30. With over half of the world population being under 30, there have been more digital savvies and budding savvies than ever before. Because this generation is more likely to make decisions based on information gotten online, and purchase products and services online, there’s significant reason to invest in digital transformation continually.

 

More Cost-Effective and Available, More Results.

According to CMO Center, 39% of today’s marketers plan to boost their digital budgets without increasing overall marketing spend, essentially allocating their current budgets into digital channels. This widespread adoption of digital channels is because they’re abundant and cost-effective and have proven to yield more results more than traditional means of marketing.

 

Digitalization is the Future of Business

Forrester highlights that by 2020, 47% of all revenue will be influenced by digital. The went ahead to report that 47% of execs expect digital to influence more than 50% of sales by 2020, This basically means that digital technologies will become all the more sophisticated in the nearest and distant future. With more technologies introduced, embracing the power of digital transformation is the only way to remain relevant and grow faster.

 

Digital Innovations are already Yielding Results

In a survey carried out by Gartner, they discovered that 56% of CEOs feel that digital advancements have already led to boosts in revenue. With digital transformation proving to be a primary goal of business growth and acceleration, it’s crucial now more than ever to invest in digital transformation as a way of facilitating your company’s growth.

 

Top Class Digital Solutions are Pivotal to many Digital Business Strategies of Today

Hidden Brains has reported that 61% of enterprises said that the Internet of Things (IoT) is crucial in their digital business strategies, with manufacturing and high-tech leading all other sectors. Though these concepts are yet to become known in the Nigerian market, by investing in IoT and other latest innovative tech solutions, you stand to be ahead of others.

 

Digital Video Consumption is becoming more popular with each day.

Smart Insights highlights that 80% of today’s consumers’ content consumption is video-based. This means that although print media is relevant, it’s now less potent than it used to be. Today’s customers have advanced and even prefer visual contents and other forms of advanced content formats. To engage with your audience, you need to go digital and provide engaging marketing materials that are video-based or more consumable.

 

Conclusion

In conclusion, it’s evident that digital transformation and adoption are the most sustainable means of staying successful in the market today, tomorrow, and long into the future. If you’re yet to adopt digital channels in your business strategy, now is the best time to embrace the unrivaled power and potentials of digital transformation before it’s too late for your business. One of the easiest ways you can get started is by adopting digital marketing as a way of increasing sales and business growth. We wish you the best in your business endeavors.

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