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Probably, you’ve read about the importance of having a business website for your business from our blog, or you’ve heard it from friends, family and business associates. Or maybe you’ve decided to get a website for your business to help you reach a wider audience and intensify your marketing efforts, among other benefits of having a business website.

Kudos! That’s a first step; the decision phase.

One thing you should know though is that though it’s a rewarding experience, building your own website takes more than clicking away on your mouse. In this piece, Upperlink.ng, an experienced and reliable web hosting provider in Nigeria intimates you with the top eight things to consider before building a website for your business.


What do you wish to achieve with your website?

This is a vital part of creating a website; the aspect where you mentally design your website according to what you wish to achieve. However, many business persons or would-be website owners fail at this phase because they do not truly understand what they want out of a website, especially when you have no expert guidance. Any are known to get it all wrong and create an unsearchable blog when what they need is a functional website that’s capable of accepting booking and payments.

A common mistake made by inexperienced individuals who try to set up a website themselves is choosing the wrong WordPress (WordPress is the most popular and most used Content Management System (CMS) on the web). There exist wordpress.com and WordPress.org. While the former is hosted by WordPress and acts more like a blog, the later allows you to host your own website or blog, upload the CMS and add desired plugins.

If you wish to get a business website, it’s natural you consult with an expert. It’s right that if you want something done correctly, you consult experienced and skilled personnel in that industry.


What do your customers want and how do they behave online?

So you’ve made your decision and know what you wish to achieve with your website. You move to the research phase of setting up a site for your business. You try to answer questions like, “Who are your customers?” “What are they looking for?” “How do they search for information online?” “Do they prefer written content or photos?” etc.

Though research is an iterative process that you should never stop doing, it’s important to conduct one at an early stage of the website development process. This will help you design your website according to your customers’ need. With time, constant monitoring and updating of the website according to your customers’ behaviour is also advised.


Domain Name

Yes, your business name is fantastic and is peculiar to you in your area. However, on the internet, it’s a different ball game. You might not be the only one utilizing the exact name and you might not be the only one to have thought of such an amazing name.

Focus on getting a domain name that’s creative, saleable, unique, interesting and memorable. With this, your customers can trace you online and refer your website to friends without much hassle. A good web hosting company like Upperlink.ng can inform you of domain names that are free and those that are not and can also give you domain name options based on your business name.


Go for a professional, but ensure the person/company suits your style and budget.

It’s normal for you to be tempted to employ an unprofessional but cheap service to help you develop your business website. That your friend, relative, spouse or partner might have helped you set up a social media account, but it’s not the same as a website. He has the idea, doesn’t mean he will do it well. At the same time, some web development agencies charge thousands to set up a small website that’s more generic than peculiar to your business.

Bottom line is; find someone that understands what you want and suits your budget.



A sitemap is a map that comprehensively shows all the pages in your website. It’s like the blueprint of your website. Just like an architect wouldn’t start building a house without a plan (blueprint), that’s how a professional web developer won’t start developing a website without a sitemap.

The sitemap is vital for your SEO because it makes it easier for search engines like Google to find all of your web pages and rank you higher than your competitors on Search Engine Result Pages (SERP).


Content and Design

The nature of your business will determine the type of content you have on your website. If you have people in your business that can write contents, you can decide to go with them. However, you may want to contract expert website content writers and designers to attend to this professionally. Almost know that if you follow shortcuts and unprofessional routes, you might not get what you desire.


Website Development Takes Time

Building a website is not something that’s done in a hurry. It takes a while to finish even for seasoned pros who have been in the industry. Even after finishing it, it takes a lot of testing time to fine-tune it to what can be used on every device. Only after these testings is the website ready to be hosted on the internet.

Surely, you don’t want to give your first website visitors an ugly experience that will lead to them leaving you a bad review.


Maintaining A website Requires Commitment

Once your website is live, work has started. Many make the mistake of assuming all work is finished immediately the website is up, running and receiving traffic through different channels.


Never leave your website stagnant. Search engines are attracted to an active website with contents and feature regularly added and updated for the benefit of the users. It shows the website is alive and can be a source of assistance to the numerous customers searching for information and where to buy products and services online.

Conclusively, spice up your marketing strategies with SEO efforts, social media and email marketing that’ll help drive traffic to your website and create more awareness about your business, what you stand for and how you operate. People will not locate your website by magic if you don’t put effort.

As a premier website hosting agency in Lagos with years of experience in the industry, Upperlink.ng has helped numerous small and medium scale businesses set up and run their websites effortlessly through providing saleable, unique and reliable domain names and web hosting. We’re still in the business and are always eager to support your brand and help your business reach out to a broader audience.

Contact us any time for assistance.

Good luck with your business website!

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How to Improve your Online Business Presence as an Entrepreneur



How to Improve your Online Business Presence as an Entrepreneur

How to Improve your Online Business Presence as an Entrepreneur

One sure way to lose out on potential clients in today’s business world is by not making enough effort to establish a stronger online presence. As a business owner in the 21st century, one of your main priorities should be to set up a solid online presence for your business.

This goes beyond just setting up social media accounts, it includes efforts to establish a positive image and create a unique brand. No better way to make a name for yourself. The problem is that millions of businesses are also trying to stand out on the internet, each trying to establish a stronger brand presence on LinkedIn and Facebook. This is where you have to make the extra effort to stand out. Everyone is using the same overused social media strategies, so you have to do a lot more than the basics if you intend to be noticeable.

How to Improve your Online Business Presence as an Entrepreneur

So, here are four simple methods that will help you improve your online presence and get more customers.

  1. Show the face behind the brand

Gone are the days of impersonal brand presence online. There are so many businesses competing on the internet that you have to show the human side of your brand to be noticed. Show the faces behind your brand occasionally, share your interests with the audience from time to time, there is no better way to make yourself relatable. Ensure you remain transparent in all your social media dealings as social media scandals are often hard to recover from. Remember to use these accounts to network and create professional relationships that might be helpful to your business.

2.  Chose Your Social Channels Wisely

The importance of a social media presence cannot be over-emphasized. However, this doesn’t mean you must be seen on every single social media platform. Focus on quality over quantity. You can focus on two or three important platforms, for instance, Instagram, Twitter, and Facebook. These platforms are great for marketing and keeping in touch with the client base simultaneously.  Remember to create your valuable content alongside sharing others’ content occasionally. When sharing content created by others, never forget to share credit, and when creating content ensure that it adds value and would not be seen as offensive by any group.

  1. Create a Website and Optimize It

It is unbelievable, the number of businesses that do not own websites. Customers’ minds are so much more relaxed if they can find a website for you when they Google your business. So hire someone to create you an optimized website. Learn about search engine optimization so that your website comes up top of Google results when searched. Also, optimize your site to be mobile-friendly as millions of people around the world only access the internet via their mobile phones. So make sure that when people visit your site via their mobile phones, the site remains user-friendly and generally easy to navigate. Otherwise, you lose clients.

There are so many competitors online that when customers encounter constant hitches on your site, they tend to instantly move away to other sites offering the same service. This means that your site must never take too much time to load. Make it as easy to use as you possibly can so that the user experienced is optimized.

While still on the topic of creating websites, also remember to register your business in directories. Get your brand registered on ‘Google my business, so that when people search your brand, your business, website, and contact details pop up. You’d be amazed at how many clients could find you this way.

  1. Protect your customers’ data

We hear of cases where sites are hacked and customer data leaked to the entire world. Such incidents could lead to people not trusting your site enough to enter sensitive information, especially if these data leaks become a frequent occurrence. Long story short, make sure your website is 100% secure at all times.

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Driving Business Transformation through Technology as a Christian Entreprenuer



Driving Business Transformation through Technology

Driving Business Transformation through Technology

In the past decade, there has been a lot of talk about integrating digital technologies into all aspects of a business. This is also known as digital transformation. It entails changing the way businesses operate and how they deliver service to customers. It also involves continuous experimentation and constant change from the status quo.

Driving Business Transformation through Technology

In digital transformation, you try to use digital technologies to make newer and better business processes, business culture, and customer experiences that meet current market requirements. It goes beyond traditional business roles and focuses instead on more efficient ways to engage with customers. It describes the move from excel spreadsheets to perpetual inventory software, basically doing business in smarter ways, backed by the latest technology.

In today’s world, when starting a business, no matter how small, it is advised that you set it up with digital processes rather than use old methods and hope for transformation. Building up a digitally transformed business involves bypassing handwritten ledgers from day one and using the latest computer software to plan and organize.

A business cannot embrace digital transformation without first understanding the full potential of technology. This involves calculating how much faster you can make your business processes using technology as opposed to the traditional way of doing things. You also have to master adapting your business processes to the latest technology advancements.

Netflix is a great example of a company that embraced digital transformation. Before Netflix, everyone had to go to stores to sort through shelves and pick out a movie, with Netflix everyone can sort through thousands of titles in digital libraries from the comfort of their homes. This updated business process has driven everyone from the brick and mortar movie renting stores to Netflix.

Netflix is a movie mail-order service, but through years of leveraging the latest technology, they are now a major competitor to traditional TV networks. Unlike cable television, Netflix offers a huge library of on-demand content in one place at the same time at very competitive prices.  Thanks to digitalization, Netflix can not only stream content directly to customers but also gain insight into their movie-watching preferences.


4 Main Areas of Digital Transformation


Having familiarized yourself with the topic of digital transformation, you must be wondering how to leverage technology to drive your business forward. The Harvard Business Review describes four major areas of digital transformation, namely: technology, data, process, and organizational change capability.


Technology refers to such things as artificial intelligence, the Internet of Things, blockchain, and data lakes, all these hold so much potential for new businesses. To leverage technology, you must not only teach your staff how to use technology to make business easier, but you must also watch out for the latest technology and regularly update their training so that their knowledge is up-to-date. When it comes to technology, the mistake many companies make is that they invest in so much technological hardware and software without taking the time to train staff thoroughly on how to use it. You can avoid this mistake by hiring people who have technical depth and breadth.


A lot of companies today do not know how to efficiently utilize all the data they get from customers every day. These companies do not keep up-to-date data that can be used in formulating business strategies. They are aware of the importance of this data but completely ignorant of how to gather and utilize it. Hiring a trained IT person would be the perfect way to avoid any shortcomings with data in your business.


Transformation needs an end-to-end mindset, trying to find new ways to meet clients’ wants, a flawless connection of work actions, and the ability to manage across silos going forward.

Organizational Change Capability

In the area of organizational change capability, one would consider issues such as emotional intelligence, teamwork, leadership, courage, and other elements of change management. Luckily, there is hundreds of literature available on the topic of organizational change, so the manager responsible for digital transformation as it relates to organizational change must be someone well-versed in the topic. There is an unconfirmed theory that states that people who gravitate toward technology, data, and process are to some extent less likely to be good with the human side of organizational change. Therefore when hiring organizational change managers, organizational leaders should try to go with managers that have excellent people skills.


Digital transformation is a lot more than just bringing your organization’s digital technology and processes up to date; it also has a lot to do with profits and shareholders. Many shareholders are hesitant to invest their business proceeds in the digital transformation of their businesses when they are not sure if this investment will pay off. However, one must assure them that digital transformation always pays off especially when done strategically. In the long run, digital transformation can improve stock prices and profits. Several companies have invested fully in digital technologies and have great stories to tell to show for it, the changes may not come overnight, and the financial improvement would be felt massively over time.

Think of a business that everyone thought was dead at some point, just for a digital leader to come along and revive it using modern digital perspectives. In today’s world, rather than just sell products, brands have begun to aim at enriching people’s lives, in general, using technology. Whether it’s by finding ways to sell your products and services online to make access a lot quicker and easier for customers; or by running social media pages where your business offers general life tips to followers.

A commitment to digital transformation especially when there are resources to back it up can turn businesses with lagging profits into industry leaders. While there are of course several risks involved, many businesses today have proven that finding digital solutions can lead to long-term financial gains. Any business in 2021 that is not trying its absolute best to embrace digital transformation, is frankly just shooting itself in the foot and will most likely fizzle away in no time.

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Digitalization has brought numerous changes to the way we do things. Today, digital technology plays a vital role in the success of your business, regardless of your industry. In fact, to excel in the marketplace, there is every need to embrace emerging technologies, trends, and cultural shifts.

Digital transformation is the new way of excelling in business. So if you need to secure your financial future, you need to invest time, energy, and money into the digital transformation of your company, not tomorrow, but today. With a robust digital transformation strategy, you’ll be equipped with every resource you need to be ahead of your competitors.

We at Haelsoft understand the positive effects of leveraging digital transformation for your business, and we’ve put together these top 7 statistics that shows your business should invest in digital transformation today. These stats are sure to convince you.


Smart Companies Are Already on their Path to Digital Transformation

According to Converge technologies, 76% of companies feel their relationship with technology and digital transformation is on the whole, average, or above average. What does this mean for your business? This means the majority of other companies are already trending towards the bright side (your competitors inclusive). When you fail to embrace the gift of technology in your business, you could fall behind your competitors.


A Great Number of Your Customers are Online

Index Mundi states that more than 50% of the world’s population is under the age of 30. With over half of the world population being under 30, there have been more digital savvies and budding savvies than ever before. Because this generation is more likely to make decisions based on information gotten online, and purchase products and services online, there’s significant reason to invest in digital transformation continually.


More Cost-Effective and Available, More Results.

According to CMO Center, 39% of today’s marketers plan to boost their digital budgets without increasing overall marketing spend, essentially allocating their current budgets into digital channels. This widespread adoption of digital channels is because they’re abundant and cost-effective and have proven to yield more results more than traditional means of marketing.


Digitalization is the Future of Business

Forrester highlights that by 2020, 47% of all revenue will be influenced by digital. The went ahead to report that 47% of execs expect digital to influence more than 50% of sales by 2020, This basically means that digital technologies will become all the more sophisticated in the nearest and distant future. With more technologies introduced, embracing the power of digital transformation is the only way to remain relevant and grow faster.


Digital Innovations are already Yielding Results

In a survey carried out by Gartner, they discovered that 56% of CEOs feel that digital advancements have already led to boosts in revenue. With digital transformation proving to be a primary goal of business growth and acceleration, it’s crucial now more than ever to invest in digital transformation as a way of facilitating your company’s growth.


Top Class Digital Solutions are Pivotal to many Digital Business Strategies of Today

Hidden Brains has reported that 61% of enterprises said that the Internet of Things (IoT) is crucial in their digital business strategies, with manufacturing and high-tech leading all other sectors. Though these concepts are yet to become known in the Nigerian market, by investing in IoT and other latest innovative tech solutions, you stand to be ahead of others.


Digital Video Consumption is becoming more popular with each day.

Smart Insights highlights that 80% of today’s consumers’ content consumption is video-based. This means that although print media is relevant, it’s now less potent than it used to be. Today’s customers have advanced and even prefer visual contents and other forms of advanced content formats. To engage with your audience, you need to go digital and provide engaging marketing materials that are video-based or more consumable.



In conclusion, it’s evident that digital transformation and adoption are the most sustainable means of staying successful in the market today, tomorrow, and long into the future. If you’re yet to adopt digital channels in your business strategy, now is the best time to embrace the unrivaled power and potentials of digital transformation before it’s too late for your business. One of the easiest ways you can get started is by adopting digital marketing as a way of increasing sales and business growth. We wish you the best in your business endeavors.

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