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As an entrepreneur, marketing proves to be one of the important stages in the creation of a business. With new ideas formed, capital available and things already in the works, the next thing or one of the most important things related to customers and how to get your money is marketing. Though marketing involves things like packaging and branding of the products, the main point for entrepreneurs after that is to run adverts and do whatever it is within their power to get customers through advertising. This process, advertising, simply helps bring out the business to the market and potential new customers to be able to see what you have developed. A business is not complete without this.


Social media in recent times, has shown that it has capabilities of fulfilling this important need for entrepreneurs. Traditionally, methods of advertising are quite different from it and include things like running adverts on TV, Radio, billboards, and so many others like that. Some of these methods might even be extremely expensive and not suitable for small scale business owners or even business that don’t even require physical presence to run. Over the years, the social media community has grown with over billions of individuals spending a lot of time using it for their different reason. This gives businesses an edge as they can go about their advertising to this wide range of users.

Not only does it let you connect with these users but it also gives options, even better ones, than the traditional methods would offer. This, of course, doesn’t make the traditional methods useless as it also has its own benefits. Social media is a collection of several platforms which are all useful in their own way and have numerous benefits for business owners to use. One of these platforms is Twitter and it is one of the most popular social media platforms available in the world today.


According to Wikipedia, Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like and retweet tweets, but unregistered users can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or its mobile-device application software. With twitter, individuals can post text, video and even audio for their followers. Followers are people, pages or companies who like your business and want to continue seeing things from you as you post them.

Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and launched in July of that year. By 2012, more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day. In 2013, it was one of the ten most-visited websites and has been described as “the SMS of the Internet”. As of 2018, Twitter had more than 321 million monthly active users. Twitter remains one of the most used social media platforms by individuals and businesses as they look to advertise their products.

One thing about Twitter is that it is a really simple social media platform that can be easily operated by almost anyone. It allows individuals connect with different people and post things as they happen. With Twitter, you’re able to connect with the latest trends and happenings in the social media space which could also have a hand in getting you followers and connecting with your potential customers.

Twitter is a really useful marketing tool as it really ensure that individuals are able to go about their business advertising and access its other features to adequately promote their businesses. Social media always comes with numerous benefits and so does Twitter. It’s available for entrepreneurs who own any kind of business even if it’s solely online and without physical presence. In the next sub heads, I’ll be discussing some of the major benefits of using Twitter to advertise your business.


Just like some of the other social media platforms, Twitter is also a very simple social media platform to use. You don’t need any kind of extra level of special training to be able to use the platform correctly. It is accessible on laptops, computers and even smartphones as you can easily download the app and start using. Once you’ve registered and created your account, you can just simply go about your marketing strategies. It’s also something that you don’t really need any kind of work to go about. It comes with comfortability and you can completely operate it from the comfort of your home without any issues.


This is one of the reasons why Twitter is a really good marketing tool for individuals. It’s features and timely manner of approach allows brands be able to connect with customers and build a really good image for the business. Twitter is almost similar to a news platform and you can get trending topics and stories in which you can engage. As you engage in some of the trending discussions, potential customers get to see your opinions and if they also believe in your opinion, there’s a chance they’ll follow and patronie your business. How you tweet and engage with your audience will be very useful for your brand personality. According to a sproutsocial.com survey, some of the behaviors that helps brands in building their personality and also connecting with customers include liking and responding to customers, participating in relevant conversations, and supporting a cause that consumers personally support.


As twitter allows individuals to be able to connect with customers in such an easy way, it also allows them be able to ask for help and also get a very quick response. With some of twitter’s advanced features, entrepreneurs are able to even check where their brand names are mentioned so they can interact and see if there is need for customer support. It also allows them monitor brand reputation as they can just easily see what people are saying about their brands and also what they need to improve on.


  1. REACH

Twitter is one of the biggest social media platform in the world today. It has a large user base of about over 300 million users that actively use the platform. As a business owner, you get a chance to advertise to a wide range of users who might become potential customers of your product or service. You’ll also be able to connect with people who have similar interests related to your business through hashtags and joining conversations on trending topics. Twitter is used on a daily basis by many individuals for their different reasons and you get a chance to connect with these people and drive your message to potentially meet these wide user base.


Every individual has a goal in marketing and it’s definitely to increase awareness and get people to like their products. You should also be able to measure performance to be able to know if you’re on the right track or you’re simply not doing enough. Twitter allows users to view their performance as they go on their marketing journey. You can check for things like reach, engagements, conversion, revenue and so on with Twitter. Depending on the Twitter Sponsored Ad format used, you’ll be able to get different metric results on your marketing efforts.

Next up, How to use TWITTER to go about your marketing

With Twitter, business owners can simply create individual accounts and still go about their business advertising from there.

  1. You can simply register or create a twitter account by visiting twitter.com from the web, or by downloading the twitter app from the web, Playstore or Apple Store depending on the device being used.
  2. Click Sign Up
  3. Fill up your details and pick a username
  4. Complete the registration process; add details to your bio, then also a display picture and header.
  5. Create your first post and tweet
  6. Invite audience and continue your marketing journey. You must have already developed a marketing plan for your business and it’s what you will now implement as you go on with Twitter.

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How to Improve your Online Business Presence as an Entrepreneur



How to Improve your Online Business Presence as an Entrepreneur

How to Improve your Online Business Presence as an Entrepreneur

One sure way to lose out on potential clients in today’s business world is by not making enough effort to establish a stronger online presence. As a business owner in the 21st century, one of your main priorities should be to set up a solid online presence for your business.

This goes beyond just setting up social media accounts, it includes efforts to establish a positive image and create a unique brand. No better way to make a name for yourself. The problem is that millions of businesses are also trying to stand out on the internet, each trying to establish a stronger brand presence on LinkedIn and Facebook. This is where you have to make the extra effort to stand out. Everyone is using the same overused social media strategies, so you have to do a lot more than the basics if you intend to be noticeable.

How to Improve your Online Business Presence as an Entrepreneur

So, here are four simple methods that will help you improve your online presence and get more customers.

  1. Show the face behind the brand

Gone are the days of impersonal brand presence online. There are so many businesses competing on the internet that you have to show the human side of your brand to be noticed. Show the faces behind your brand occasionally, share your interests with the audience from time to time, there is no better way to make yourself relatable. Ensure you remain transparent in all your social media dealings as social media scandals are often hard to recover from. Remember to use these accounts to network and create professional relationships that might be helpful to your business.

2.  Chose Your Social Channels Wisely

The importance of a social media presence cannot be over-emphasized. However, this doesn’t mean you must be seen on every single social media platform. Focus on quality over quantity. You can focus on two or three important platforms, for instance, Instagram, Twitter, and Facebook. These platforms are great for marketing and keeping in touch with the client base simultaneously.  Remember to create your valuable content alongside sharing others’ content occasionally. When sharing content created by others, never forget to share credit, and when creating content ensure that it adds value and would not be seen as offensive by any group.

  1. Create a Website and Optimize It

It is unbelievable, the number of businesses that do not own websites. Customers’ minds are so much more relaxed if they can find a website for you when they Google your business. So hire someone to create you an optimized website. Learn about search engine optimization so that your website comes up top of Google results when searched. Also, optimize your site to be mobile-friendly as millions of people around the world only access the internet via their mobile phones. So make sure that when people visit your site via their mobile phones, the site remains user-friendly and generally easy to navigate. Otherwise, you lose clients.

There are so many competitors online that when customers encounter constant hitches on your site, they tend to instantly move away to other sites offering the same service. This means that your site must never take too much time to load. Make it as easy to use as you possibly can so that the user experienced is optimized.

While still on the topic of creating websites, also remember to register your business in directories. Get your brand registered on ‘Google my business, so that when people search your brand, your business, website, and contact details pop up. You’d be amazed at how many clients could find you this way.

  1. Protect your customers’ data

We hear of cases where sites are hacked and customer data leaked to the entire world. Such incidents could lead to people not trusting your site enough to enter sensitive information, especially if these data leaks become a frequent occurrence. Long story short, make sure your website is 100% secure at all times.

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Driving Business Transformation through Technology as a Christian Entreprenuer



Driving Business Transformation through Technology

Driving Business Transformation through Technology

In the past decade, there has been a lot of talk about integrating digital technologies into all aspects of a business. This is also known as digital transformation. It entails changing the way businesses operate and how they deliver service to customers. It also involves continuous experimentation and constant change from the status quo.

Driving Business Transformation through Technology

In digital transformation, you try to use digital technologies to make newer and better business processes, business culture, and customer experiences that meet current market requirements. It goes beyond traditional business roles and focuses instead on more efficient ways to engage with customers. It describes the move from excel spreadsheets to perpetual inventory software, basically doing business in smarter ways, backed by the latest technology.

In today’s world, when starting a business, no matter how small, it is advised that you set it up with digital processes rather than use old methods and hope for transformation. Building up a digitally transformed business involves bypassing handwritten ledgers from day one and using the latest computer software to plan and organize.

A business cannot embrace digital transformation without first understanding the full potential of technology. This involves calculating how much faster you can make your business processes using technology as opposed to the traditional way of doing things. You also have to master adapting your business processes to the latest technology advancements.

Netflix is a great example of a company that embraced digital transformation. Before Netflix, everyone had to go to stores to sort through shelves and pick out a movie, with Netflix everyone can sort through thousands of titles in digital libraries from the comfort of their homes. This updated business process has driven everyone from the brick and mortar movie renting stores to Netflix.

Netflix is a movie mail-order service, but through years of leveraging the latest technology, they are now a major competitor to traditional TV networks. Unlike cable television, Netflix offers a huge library of on-demand content in one place at the same time at very competitive prices.  Thanks to digitalization, Netflix can not only stream content directly to customers but also gain insight into their movie-watching preferences.


4 Main Areas of Digital Transformation


Having familiarized yourself with the topic of digital transformation, you must be wondering how to leverage technology to drive your business forward. The Harvard Business Review describes four major areas of digital transformation, namely: technology, data, process, and organizational change capability.


Technology refers to such things as artificial intelligence, the Internet of Things, blockchain, and data lakes, all these hold so much potential for new businesses. To leverage technology, you must not only teach your staff how to use technology to make business easier, but you must also watch out for the latest technology and regularly update their training so that their knowledge is up-to-date. When it comes to technology, the mistake many companies make is that they invest in so much technological hardware and software without taking the time to train staff thoroughly on how to use it. You can avoid this mistake by hiring people who have technical depth and breadth.


A lot of companies today do not know how to efficiently utilize all the data they get from customers every day. These companies do not keep up-to-date data that can be used in formulating business strategies. They are aware of the importance of this data but completely ignorant of how to gather and utilize it. Hiring a trained IT person would be the perfect way to avoid any shortcomings with data in your business.


Transformation needs an end-to-end mindset, trying to find new ways to meet clients’ wants, a flawless connection of work actions, and the ability to manage across silos going forward.

Organizational Change Capability

In the area of organizational change capability, one would consider issues such as emotional intelligence, teamwork, leadership, courage, and other elements of change management. Luckily, there is hundreds of literature available on the topic of organizational change, so the manager responsible for digital transformation as it relates to organizational change must be someone well-versed in the topic. There is an unconfirmed theory that states that people who gravitate toward technology, data, and process are to some extent less likely to be good with the human side of organizational change. Therefore when hiring organizational change managers, organizational leaders should try to go with managers that have excellent people skills.


Digital transformation is a lot more than just bringing your organization’s digital technology and processes up to date; it also has a lot to do with profits and shareholders. Many shareholders are hesitant to invest their business proceeds in the digital transformation of their businesses when they are not sure if this investment will pay off. However, one must assure them that digital transformation always pays off especially when done strategically. In the long run, digital transformation can improve stock prices and profits. Several companies have invested fully in digital technologies and have great stories to tell to show for it, the changes may not come overnight, and the financial improvement would be felt massively over time.

Think of a business that everyone thought was dead at some point, just for a digital leader to come along and revive it using modern digital perspectives. In today’s world, rather than just sell products, brands have begun to aim at enriching people’s lives, in general, using technology. Whether it’s by finding ways to sell your products and services online to make access a lot quicker and easier for customers; or by running social media pages where your business offers general life tips to followers.

A commitment to digital transformation especially when there are resources to back it up can turn businesses with lagging profits into industry leaders. While there are of course several risks involved, many businesses today have proven that finding digital solutions can lead to long-term financial gains. Any business in 2021 that is not trying its absolute best to embrace digital transformation, is frankly just shooting itself in the foot and will most likely fizzle away in no time.

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Digitalization has brought numerous changes to the way we do things. Today, digital technology plays a vital role in the success of your business, regardless of your industry. In fact, to excel in the marketplace, there is every need to embrace emerging technologies, trends, and cultural shifts.

Digital transformation is the new way of excelling in business. So if you need to secure your financial future, you need to invest time, energy, and money into the digital transformation of your company, not tomorrow, but today. With a robust digital transformation strategy, you’ll be equipped with every resource you need to be ahead of your competitors.

We at Haelsoft understand the positive effects of leveraging digital transformation for your business, and we’ve put together these top 7 statistics that shows your business should invest in digital transformation today. These stats are sure to convince you.


Smart Companies Are Already on their Path to Digital Transformation

According to Converge technologies, 76% of companies feel their relationship with technology and digital transformation is on the whole, average, or above average. What does this mean for your business? This means the majority of other companies are already trending towards the bright side (your competitors inclusive). When you fail to embrace the gift of technology in your business, you could fall behind your competitors.


A Great Number of Your Customers are Online

Index Mundi states that more than 50% of the world’s population is under the age of 30. With over half of the world population being under 30, there have been more digital savvies and budding savvies than ever before. Because this generation is more likely to make decisions based on information gotten online, and purchase products and services online, there’s significant reason to invest in digital transformation continually.


More Cost-Effective and Available, More Results.

According to CMO Center, 39% of today’s marketers plan to boost their digital budgets without increasing overall marketing spend, essentially allocating their current budgets into digital channels. This widespread adoption of digital channels is because they’re abundant and cost-effective and have proven to yield more results more than traditional means of marketing.


Digitalization is the Future of Business

Forrester highlights that by 2020, 47% of all revenue will be influenced by digital. The went ahead to report that 47% of execs expect digital to influence more than 50% of sales by 2020, This basically means that digital technologies will become all the more sophisticated in the nearest and distant future. With more technologies introduced, embracing the power of digital transformation is the only way to remain relevant and grow faster.


Digital Innovations are already Yielding Results

In a survey carried out by Gartner, they discovered that 56% of CEOs feel that digital advancements have already led to boosts in revenue. With digital transformation proving to be a primary goal of business growth and acceleration, it’s crucial now more than ever to invest in digital transformation as a way of facilitating your company’s growth.


Top Class Digital Solutions are Pivotal to many Digital Business Strategies of Today

Hidden Brains has reported that 61% of enterprises said that the Internet of Things (IoT) is crucial in their digital business strategies, with manufacturing and high-tech leading all other sectors. Though these concepts are yet to become known in the Nigerian market, by investing in IoT and other latest innovative tech solutions, you stand to be ahead of others.


Digital Video Consumption is becoming more popular with each day.

Smart Insights highlights that 80% of today’s consumers’ content consumption is video-based. This means that although print media is relevant, it’s now less potent than it used to be. Today’s customers have advanced and even prefer visual contents and other forms of advanced content formats. To engage with your audience, you need to go digital and provide engaging marketing materials that are video-based or more consumable.



In conclusion, it’s evident that digital transformation and adoption are the most sustainable means of staying successful in the market today, tomorrow, and long into the future. If you’re yet to adopt digital channels in your business strategy, now is the best time to embrace the unrivaled power and potentials of digital transformation before it’s too late for your business. One of the easiest ways you can get started is by adopting digital marketing as a way of increasing sales and business growth. We wish you the best in your business endeavors.

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