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As an entrepreneur, marketing proves to be one of the important stages in the creation of a business. With new ideas formed, capital available and things already in the works, the next thing or one of the most important things related to customers and how to get your money is marketing. Though marketing involves things like packaging and branding of the products, the main point for entrepreneurs after that is to run adverts and do whatever it is within their power to get customers through advertising. This process, advertising, simply helps bring out the business to the market and potential new customers to be able to see what you have developed. A business is not complete without this.


Social media in recent times, has shown that it has capabilities of fulfilling this important need for entrepreneurs. Traditionally, methods of advertising are quite different from it and include things like running adverts on TV, Radio, billboards, and so many others like that. Some of these methods might even be extremely expensive and not suitable for small scale business owners or even business that don’t even require physical presence to run. Over the years, the social media community has grown with over billions of individuals spending a lot of time using it for their different reason. This gives businesses an edge as they can go about their advertising to this wide range of users.

Not only does it let you connect with these users but it also gives options, even better ones, than the traditional methods would offer. This, of course, doesn’t make the traditional methods useless as it also has its own benefits. Social media is a collection of several platforms which are all useful in their own way and have numerous benefits for business owners to use. One of these platforms is Twitter and it is one of the most popular social media platforms available in the world today.


According to Wikipedia, Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like and retweet tweets, but unregistered users can only read them. Users access Twitter through its website interface, through Short Message Service (SMS) or its mobile-device application software. With twitter, individuals can post text, video and even audio for their followers. Followers are people, pages or companies who like your business and want to continue seeing things from you as you post them.

Twitter was created by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams in March 2006 and launched in July of that year. By 2012, more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day. In 2013, it was one of the ten most-visited websites and has been described as “the SMS of the Internet”. As of 2018, Twitter had more than 321 million monthly active users. Twitter remains one of the most used social media platforms by individuals and businesses as they look to advertise their products.

One thing about Twitter is that it is a really simple social media platform that can be easily operated by almost anyone. It allows individuals connect with different people and post things as they happen. With Twitter, you’re able to connect with the latest trends and happenings in the social media space which could also have a hand in getting you followers and connecting with your potential customers.

Twitter is a really useful marketing tool as it really ensure that individuals are able to go about their business advertising and access its other features to adequately promote their businesses. Social media always comes with numerous benefits and so does Twitter. It’s available for entrepreneurs who own any kind of business even if it’s solely online and without physical presence. In the next sub heads, I’ll be discussing some of the major benefits of using Twitter to advertise your business.


Just like some of the other social media platforms, Twitter is also a very simple social media platform to use. You don’t need any kind of extra level of special training to be able to use the platform correctly. It is accessible on laptops, computers and even smartphones as you can easily download the app and start using. Once you’ve registered and created your account, you can just simply go about your marketing strategies. It’s also something that you don’t really need any kind of work to go about. It comes with comfortability and you can completely operate it from the comfort of your home without any issues.


This is one of the reasons why Twitter is a really good marketing tool for individuals. It’s features and timely manner of approach allows brands be able to connect with customers and build a really good image for the business. Twitter is almost similar to a news platform and you can get trending topics and stories in which you can engage. As you engage in some of the trending discussions, potential customers get to see your opinions and if they also believe in your opinion, there’s a chance they’ll follow and patronie your business. How you tweet and engage with your audience will be very useful for your brand personality. According to a sproutsocial.com survey, some of the behaviors that helps brands in building their personality and also connecting with customers include liking and responding to customers, participating in relevant conversations, and supporting a cause that consumers personally support.


As twitter allows individuals to be able to connect with customers in such an easy way, it also allows them be able to ask for help and also get a very quick response. With some of twitter’s advanced features, entrepreneurs are able to even check where their brand names are mentioned so they can interact and see if there is need for customer support. It also allows them monitor brand reputation as they can just easily see what people are saying about their brands and also what they need to improve on.


  1. REACH

Twitter is one of the biggest social media platform in the world today. It has a large user base of about over 300 million users that actively use the platform. As a business owner, you get a chance to advertise to a wide range of users who might become potential customers of your product or service. You’ll also be able to connect with people who have similar interests related to your business through hashtags and joining conversations on trending topics. Twitter is used on a daily basis by many individuals for their different reasons and you get a chance to connect with these people and drive your message to potentially meet these wide user base.


Every individual has a goal in marketing and it’s definitely to increase awareness and get people to like their products. You should also be able to measure performance to be able to know if you’re on the right track or you’re simply not doing enough. Twitter allows users to view their performance as they go on their marketing journey. You can check for things like reach, engagements, conversion, revenue and so on with Twitter. Depending on the Twitter Sponsored Ad format used, you’ll be able to get different metric results on your marketing efforts.

Next up, How to use TWITTER to go about your marketing

With Twitter, business owners can simply create individual accounts and still go about their business advertising from there.

  1. You can simply register or create a twitter account by visiting twitter.com from the web, or by downloading the twitter app from the web, Playstore or Apple Store depending on the device being used.
  2. Click Sign Up
  3. Fill up your details and pick a username
  4. Complete the registration process; add details to your bio, then also a display picture and header.
  5. Create your first post and tweet
  6. Invite audience and continue your marketing journey. You must have already developed a marketing plan for your business and it’s what you will now implement as you go on with Twitter.

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Digitalization has brought numerous changes to the way we do things. Today, digital technology plays a vital role in the success of your business, regardless of your industry. In fact, to excel in the marketplace, there is every need to embrace emerging technologies, trends, and cultural shifts.

Digital transformation is the new way of excelling in business. So if you need to secure your financial future, you need to invest time, energy, and money into the digital transformation of your company, not tomorrow, but today. With a robust digital transformation strategy, you’ll be equipped with every resource you need to be ahead of your competitors.

We at Haelsoft understand the positive effects of leveraging digital transformation for your business, and we’ve put together these top 7 statistics that shows your business should invest in digital transformation today. These stats are sure to convince you.


Smart Companies Are Already on their Path to Digital Transformation

According to Converge technologies, 76% of companies feel their relationship with technology and digital transformation is on the whole, average, or above average. What does this mean for your business? This means the majority of other companies are already trending towards the bright side (your competitors inclusive). When you fail to embrace the gift of technology in your business, you could fall behind your competitors.


A Great Number of Your Customers are Online

Index Mundi states that more than 50% of the world’s population is under the age of 30. With over half of the world population being under 30, there have been more digital savvies and budding savvies than ever before. Because this generation is more likely to make decisions based on information gotten online, and purchase products and services online, there’s significant reason to invest in digital transformation continually.


More Cost-Effective and Available, More Results.

According to CMO Center, 39% of today’s marketers plan to boost their digital budgets without increasing overall marketing spend, essentially allocating their current budgets into digital channels. This widespread adoption of digital channels is because they’re abundant and cost-effective and have proven to yield more results more than traditional means of marketing.


Digitalization is the Future of Business

Forrester highlights that by 2020, 47% of all revenue will be influenced by digital. The went ahead to report that 47% of execs expect digital to influence more than 50% of sales by 2020, This basically means that digital technologies will become all the more sophisticated in the nearest and distant future. With more technologies introduced, embracing the power of digital transformation is the only way to remain relevant and grow faster.


Digital Innovations are already Yielding Results

In a survey carried out by Gartner, they discovered that 56% of CEOs feel that digital advancements have already led to boosts in revenue. With digital transformation proving to be a primary goal of business growth and acceleration, it’s crucial now more than ever to invest in digital transformation as a way of facilitating your company’s growth.


Top Class Digital Solutions are Pivotal to many Digital Business Strategies of Today

Hidden Brains has reported that 61% of enterprises said that the Internet of Things (IoT) is crucial in their digital business strategies, with manufacturing and high-tech leading all other sectors. Though these concepts are yet to become known in the Nigerian market, by investing in IoT and other latest innovative tech solutions, you stand to be ahead of others.


Digital Video Consumption is becoming more popular with each day.

Smart Insights highlights that 80% of today’s consumers’ content consumption is video-based. This means that although print media is relevant, it’s now less potent than it used to be. Today’s customers have advanced and even prefer visual contents and other forms of advanced content formats. To engage with your audience, you need to go digital and provide engaging marketing materials that are video-based or more consumable.



In conclusion, it’s evident that digital transformation and adoption are the most sustainable means of staying successful in the market today, tomorrow, and long into the future. If you’re yet to adopt digital channels in your business strategy, now is the best time to embrace the unrivaled power and potentials of digital transformation before it’s too late for your business. One of the easiest ways you can get started is by adopting digital marketing as a way of increasing sales and business growth. We wish you the best in your business endeavors.

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It’s a fantastic idea to have decided to create a responsive website that’ll promote your business and widen your customer base. However, this is something you don’t want to rush into because probably, you don’t have any idea on the options of getting a website for your business. No matter the type of website or blog you have in mind, there are many ways to get it.

In this piece, we’ll list up to five feasible options for creating a website, for you, though some may be more expensive than others. Don’t just go with any of the options; examine your skill and expertise level, your financial capability and digital experience before you proceed with getting a website for your business.

Let’s dive right in!


Website Builder

If you’re entirely inexperienced in website technicalities, it does not necessarily mean that you wouldn’t be part of the digital world. Some websites contribute to making life easy by bringing website builders to the table. These avail you the opportunity to create your personalized page by including pictures and other elements that can make your website exceptional.

A website builder is an excellent tool to combine interactive elements into a functioning website with a click of a button. Interestingly, you’ll get a user interface with responsive pages to maintain your visitors. Drag and drop your way to a wonderful website, make it look professional with mobile-friendly themes and design using a customizable pre-built theme.

At the moment, using website builders is one of the most stress-free ways to get a website for yourself.


Try CMS such as Word Press, Drupal and more:

Content Management Systems (CMS) usually support effective blogging and many other varieties of website content. Hence, as a beginner with the fear of traditional website builder applications, getting a WordPress, or any other CMS, up will be quite fun. Get an open-source content management system because it can accommodate new mailing lists, forums, media galleries, and online stores, thereby, improving your brand visibility and business ground.

You can start setting up your website on a CMS by acquiring a domain and a good web hosting which we can provide you with. Our web hosting packages come with these applications as default elements.

Understanding how WordPress works will give you an edge as an entrepreneur to manage your website at all times. Even with fewer skills, you can add new content by using third party themes and plugins.

Always remember that having a working website from us is just a click away, just click and have it done in seconds. Nothing stops you from reaching your dreams of having a business website.


By Coding

To be sincere with you, it isn’t easy to get the concept of coding from scratch to finish; it’s a somewhat complicated concept for many. You’ll need dedication and perseverance to take it gradually, a step at a time until you flow synonymously with the system.  Luckily, there are swift and worthwhile avenues to learn to code. The internet offers a pool of infinite knowledge on every aspect of life, and you can always make it your companion to get your task moving. Initiate necessary steps by downloading a framework like Bootstrap, copy and paste codes for text and image areas.

Alternatively, you can search for a coder to help you with building your website from scratch; that is if you cannot have the patience of learning to code yourself.


Employ the Service of a Professional:

If you want a complete stress-free process in website building, kindly hire the service of an expert. Most entrepreneurs and business owners prefer this pattern; sometimes, they make it a contract work to enable them to make changes at will.

This method can be very deceptive and money consuming if you fall into the wrong hands. When you have a project of building a new and quality website, ensure you make price inquiries among professionals, to know their difference in price, work experience, website quality, and digital capability. With good research, you’re sure to get a website development company that you can work with effectively.


Buy an already developed website

Obviously, this is not a means of creating a site yourself, but it’s a method of acquiring one. If your sole target is to gain a competitive edge in the global internet market, creating a website may require extra professionalism. In situations where you cannot help yourself, purchase an existing site to suit your niche and business goals.

You can quickly question Google to get a business list of website sellers within or outside your location. There are many websites for sale online, at your disposal and the variable prices of these websites depend on several factors and features included the design and build up of the site. Once you have gotten the desired seller, make out time to critically examine the previous work samples of the seller in question, to avoid purchasing a stagnant website with poor visual impression and responsiveness.


The world has gone digital likewise every most of your competitors in your business niche. It’s a bold step to get a good website for your business and the above-listed points summarily present you the paths to follow while searching for a means to get your website.

Additionally, the hassle doesn’t end in putting up a website but also delve into feeding it up with compelling and optimized content and updating these contents at intervals.

With a good website, hosted by an experienced hosting company like Upperlink.ng, you’re sure to meet the increasing demand of customers out there in the competitive global market.

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Do you have an idea or working on developing your idea into a new business, but wonder if there’s too much competition in the industry for you to succeed? One thing is sure; the presence of other businesses in your niche doesn’t mean your business won’t make it. When you have a healthy competition, it means there’s a market for what you’re planning to offer.

Competition is normal, and the key to helping your business break into the market with a competitive advantage is to offer something your competitors don’t, do what they don’t do, or reach out to customers in a way that your competitors don’t.

However, for you to know the angle to capitalize on, you need to understand your competitors’ weak points. In this blog post, we x-ray some of the ways you can seek out your competitors’ advantages and weakness so you’ll know how to approach the competition.


Explore Your Competitors’ Sites

This is one of the biggest steps you should take if you mean to know what your competitors are up to. Set aside time to visit the competitions’ website and go through every page and link to ensure you cover all areas. Some of the things you should be looking out for include;

  • Which products or services do they sell and where do they feature them?
  • How easy did you find their products?
  • Does their website allow you to filter through product categories for you to make a selection?
  • Which call to action do they use to encourage customer conversion?
  • What neighborhood do they serve? You should know this for you to be able to recognize your immediate competition and your indirect competition.
  • Which form of contact process do they use? Contact form, contact details or both.
  • Do they have an easy to navigate check out and shipping process?
  • DO they have shipping/return/refund policy and how easy is it?
  • Is there website professional and organized or amateurish and cluttered?
  • How fast is there website?
  • Is there website mobile responsive?
  • What payment methods do they accept?

Take notes on each website you visit. You’ll get a sense of which areas they’re weak in and how you can offer a better customer experience in those areas. When you carry out an in-depth website analysis and make strategic decisions based on your findings, you’re sure to have a competitive edge.


Keep Tabs on Your Competitors’ Social Media Accounts

This is called Social Listening. Social Listening, which is keeping tabs on your competitors, followers, and industry on social media, helps you stay informed on what your competitors are doing on social media. As you may know by now, social media is a great tool when it comes to capturing leads and engaging with customers. You can look out for what they’re promoting, how their followers are responding, and what types of conversation they have with their customers on social media.

You can either do this manually (which is stressful) or use social media tools like Hoot suite to follow and analyze competing companies and brands and also follow conversions around specific keywords. With active social listening, you can find out areas where you can outperform your competitors based on the things they don’t do right.


Always Check your Competitors’ reviews

Reviews are comments/appreciation dropped by customers after buying a product or getting services delivered to them by a brand. Scoping out your competitors’ reviews can give you a sense of what customers like most about your competitor’s product or service delivery. It also tells you what they’re dissatisfied with and what they’ll like to see from a business in the industry.

With this information, you can make necessary adjustments to your own business as to give your customers the best customer experience which will lead to them leaving you an excellent review, coming back for more, and referring others to you.


Carry out a competitive SEO Analysis

A competitive SEO analysis can help you find out ways to outrank your competitors in search engine result pages (SERP). This goes beyond the normal studying of the competition’s website explained above. It includes;

  • Identifying keywords that customers search for that your competitors don’t focus on.
  • Researching, ranking and comparing keywords
  • Incorporating the most relevant keywords in your SEO strategy and website content.
  • Developing relevant contents which include keywords and answers popular questions among customers.
  • Optimizing your pages, section titles, tags and meta descriptions with relevant keywords.

SEO analytics requires a full-time commitment and most times you’ll need appropriate tools to get expected results. Depending on the web hosting plan you choose, you may get SEO services as part of your hosting plan.


Conclusively, monitoring your competition takes time and effort, especially when you’re just getting started. In addition to the avenues mentioned here, there are other channels to monitor your competition. Though it takes your time, effort and resources, the time you invest in it is worth it as monitoring your competition will equip you with the information you need to make strategic decisions for your business.

When you know what your competitors are missing, you’ll know how best to meet your mutual customers’ needs, earn their loyalty and as every business owner wishes, grow your business to greater heights.

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