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CHRISTIAN ENTREPRENEUR

WAYS TO CREATE A WEBSITE FOR YOUR BUSINESS

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FIVE WAYS TO CREATE A WEBSITE FOR YOUR BUSINESS

FIVE WAYS TO CREATE A WEBSITE FOR YOUR BUSINESS

 

It’s a fantastic idea to have decided to create a responsive website that’ll promote your business and widen your customer base. However, this is something you don’t want to rush into because probably, you don’t have any idea on the options of getting a website for your business. No matter the type of website or blog you have in mind, there are many ways to get it.

In this piece, we’ll list up to five feasible options for creating a website, for you, though some may be more expensive than others. Don’t just go with any of the options; examine your skill and expertise level, your financial capability and digital experience before you proceed with getting a website for your business.

Let’s dive right in!

 

Website Builder

If you’re entirely inexperienced in website technicalities, it does not necessarily mean that you wouldn’t be part of the digital world. Some websites contribute to making life easy by bringing website builders to the table. These avail you the opportunity to create your personalized page by including pictures and other elements that can make your website exceptional.

A website builder is an excellent tool to combine interactive elements into a functioning website with a click of a button. Interestingly, you’ll get a user interface with responsive pages to maintain your visitors. Drag and drop your way to a wonderful website, make it look professional with mobile-friendly themes and design using a customizable pre-built theme.

At the moment, using website builders is one of the most stress-free ways to get a website for yourself.

 

Try CMS such as Word Press, Drupal and more:

Content Management Systems (CMS) usually support effective blogging and many other varieties of website content. Hence, as a beginner with the fear of traditional website builder applications, getting a WordPress, or any other CMS, up will be quite fun. Get an open-source content management system because it can accommodate new mailing lists, forums, media galleries, and online stores, thereby, improving your brand visibility and business ground.

You can start setting up your website on a CMS by acquiring a domain and a good web hosting which we can provide you with. Our web hosting packages come with these applications as default elements.

Understanding how WordPress works will give you an edge as an entrepreneur to manage your website at all times. Even with fewer skills, you can add new content by using third party themes and plugins.

Always remember that having a working website from us is just a click away, just click and have it done in seconds. Nothing stops you from reaching your dreams of having a business website.

 

By Coding

To be sincere with you, it isn’t easy to get the concept of coding from scratch to finish; it’s a somewhat complicated concept for many. You’ll need dedication and perseverance to take it gradually, a step at a time until you flow synonymously with the system.  Luckily, there are swift and worthwhile avenues to learn to code. The internet offers a pool of infinite knowledge on every aspect of life, and you can always make it your companion to get your task moving. Initiate necessary steps by downloading a framework like Bootstrap, copy and paste codes for text and image areas.

Alternatively, you can search for a coder to help you with building your website from scratch; that is if you cannot have the patience of learning to code yourself.

 

Employ the Service of a Professional:

If you want a complete stress-free process in website building, kindly hire the service of an expert. Most entrepreneurs and business owners prefer this pattern; sometimes, they make it a contract work to enable them to make changes at will.

This method can be very deceptive and money consuming if you fall into the wrong hands. When you have a project of building a new and quality website, ensure you make price inquiries among professionals, to know their difference in price, work experience, website quality, and digital capability. With good research, you’re sure to get a website development company that you can work with effectively.

 

Buy an already developed website

Obviously, this is not a means of creating a site yourself, but it’s a method of acquiring one. If your sole target is to gain a competitive edge in the global internet market, creating a website may require extra professionalism. In situations where you cannot help yourself, purchase an existing site to suit your niche and business goals.

You can quickly question Google to get a business list of website sellers within or outside your location. There are many websites for sale online, at your disposal and the variable prices of these websites depend on several factors and features included the design and build up of the site. Once you have gotten the desired seller, make out time to critically examine the previous work samples of the seller in question, to avoid purchasing a stagnant website with poor visual impression and responsiveness.

Conclusively,

The world has gone digital likewise every most of your competitors in your business niche. It’s a bold step to get a good website for your business and the above-listed points summarily present you the paths to follow while searching for a means to get your website.

Additionally, the hassle doesn’t end in putting up a website but also delve into feeding it up with compelling and optimized content and updating these contents at intervals.

With a good website, hosted by an experienced hosting company like Upperlink.ng, you’re sure to meet the increasing demand of customers out there in the competitive global market.

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CHRISTIAN ENTREPRENEUR

How to Improve your Online Business Presence as an Entrepreneur

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How to Improve your Online Business Presence as an Entrepreneur

How to Improve your Online Business Presence as an Entrepreneur

One sure way to lose out on potential clients in today’s business world is by not making enough effort to establish a stronger online presence. As a business owner in the 21st century, one of your main priorities should be to set up a solid online presence for your business.

This goes beyond just setting up social media accounts, it includes efforts to establish a positive image and create a unique brand. No better way to make a name for yourself. The problem is that millions of businesses are also trying to stand out on the internet, each trying to establish a stronger brand presence on LinkedIn and Facebook. This is where you have to make the extra effort to stand out. Everyone is using the same overused social media strategies, so you have to do a lot more than the basics if you intend to be noticeable.

How to Improve your Online Business Presence as an Entrepreneur

So, here are four simple methods that will help you improve your online presence and get more customers.

  1. Show the face behind the brand

Gone are the days of impersonal brand presence online. There are so many businesses competing on the internet that you have to show the human side of your brand to be noticed. Show the faces behind your brand occasionally, share your interests with the audience from time to time, there is no better way to make yourself relatable. Ensure you remain transparent in all your social media dealings as social media scandals are often hard to recover from. Remember to use these accounts to network and create professional relationships that might be helpful to your business.

2.  Chose Your Social Channels Wisely

The importance of a social media presence cannot be over-emphasized. However, this doesn’t mean you must be seen on every single social media platform. Focus on quality over quantity. You can focus on two or three important platforms, for instance, Instagram, Twitter, and Facebook. These platforms are great for marketing and keeping in touch with the client base simultaneously.  Remember to create your valuable content alongside sharing others’ content occasionally. When sharing content created by others, never forget to share credit, and when creating content ensure that it adds value and would not be seen as offensive by any group.

  1. Create a Website and Optimize It

It is unbelievable, the number of businesses that do not own websites. Customers’ minds are so much more relaxed if they can find a website for you when they Google your business. So hire someone to create you an optimized website. Learn about search engine optimization so that your website comes up top of Google results when searched. Also, optimize your site to be mobile-friendly as millions of people around the world only access the internet via their mobile phones. So make sure that when people visit your site via their mobile phones, the site remains user-friendly and generally easy to navigate. Otherwise, you lose clients.

There are so many competitors online that when customers encounter constant hitches on your site, they tend to instantly move away to other sites offering the same service. This means that your site must never take too much time to load. Make it as easy to use as you possibly can so that the user experienced is optimized.

While still on the topic of creating websites, also remember to register your business in directories. Get your brand registered on ‘Google my business, so that when people search your brand, your business, website, and contact details pop up. You’d be amazed at how many clients could find you this way.

  1. Protect your customers’ data

We hear of cases where sites are hacked and customer data leaked to the entire world. Such incidents could lead to people not trusting your site enough to enter sensitive information, especially if these data leaks become a frequent occurrence. Long story short, make sure your website is 100% secure at all times.

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CHRISTIAN ENTREPRENEUR

Driving Business Transformation through Technology as a Christian Entreprenuer

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Driving Business Transformation through Technology

Driving Business Transformation through Technology

In the past decade, there has been a lot of talk about integrating digital technologies into all aspects of a business. This is also known as digital transformation. It entails changing the way businesses operate and how they deliver service to customers. It also involves continuous experimentation and constant change from the status quo.

Driving Business Transformation through Technology

In digital transformation, you try to use digital technologies to make newer and better business processes, business culture, and customer experiences that meet current market requirements. It goes beyond traditional business roles and focuses instead on more efficient ways to engage with customers. It describes the move from excel spreadsheets to perpetual inventory software, basically doing business in smarter ways, backed by the latest technology.

In today’s world, when starting a business, no matter how small, it is advised that you set it up with digital processes rather than use old methods and hope for transformation. Building up a digitally transformed business involves bypassing handwritten ledgers from day one and using the latest computer software to plan and organize.

A business cannot embrace digital transformation without first understanding the full potential of technology. This involves calculating how much faster you can make your business processes using technology as opposed to the traditional way of doing things. You also have to master adapting your business processes to the latest technology advancements.

Netflix is a great example of a company that embraced digital transformation. Before Netflix, everyone had to go to stores to sort through shelves and pick out a movie, with Netflix everyone can sort through thousands of titles in digital libraries from the comfort of their homes. This updated business process has driven everyone from the brick and mortar movie renting stores to Netflix.

Netflix is a movie mail-order service, but through years of leveraging the latest technology, they are now a major competitor to traditional TV networks. Unlike cable television, Netflix offers a huge library of on-demand content in one place at the same time at very competitive prices.  Thanks to digitalization, Netflix can not only stream content directly to customers but also gain insight into their movie-watching preferences.

 

4 Main Areas of Digital Transformation

 

Having familiarized yourself with the topic of digital transformation, you must be wondering how to leverage technology to drive your business forward. The Harvard Business Review describes four major areas of digital transformation, namely: technology, data, process, and organizational change capability.

Technology

Technology refers to such things as artificial intelligence, the Internet of Things, blockchain, and data lakes, all these hold so much potential for new businesses. To leverage technology, you must not only teach your staff how to use technology to make business easier, but you must also watch out for the latest technology and regularly update their training so that their knowledge is up-to-date. When it comes to technology, the mistake many companies make is that they invest in so much technological hardware and software without taking the time to train staff thoroughly on how to use it. You can avoid this mistake by hiring people who have technical depth and breadth.

Data

A lot of companies today do not know how to efficiently utilize all the data they get from customers every day. These companies do not keep up-to-date data that can be used in formulating business strategies. They are aware of the importance of this data but completely ignorant of how to gather and utilize it. Hiring a trained IT person would be the perfect way to avoid any shortcomings with data in your business.

Process

Transformation needs an end-to-end mindset, trying to find new ways to meet clients’ wants, a flawless connection of work actions, and the ability to manage across silos going forward.

Organizational Change Capability

In the area of organizational change capability, one would consider issues such as emotional intelligence, teamwork, leadership, courage, and other elements of change management. Luckily, there is hundreds of literature available on the topic of organizational change, so the manager responsible for digital transformation as it relates to organizational change must be someone well-versed in the topic. There is an unconfirmed theory that states that people who gravitate toward technology, data, and process are to some extent less likely to be good with the human side of organizational change. Therefore when hiring organizational change managers, organizational leaders should try to go with managers that have excellent people skills.

Conclusion

Digital transformation is a lot more than just bringing your organization’s digital technology and processes up to date; it also has a lot to do with profits and shareholders. Many shareholders are hesitant to invest their business proceeds in the digital transformation of their businesses when they are not sure if this investment will pay off. However, one must assure them that digital transformation always pays off especially when done strategically. In the long run, digital transformation can improve stock prices and profits. Several companies have invested fully in digital technologies and have great stories to tell to show for it, the changes may not come overnight, and the financial improvement would be felt massively over time.

Think of a business that everyone thought was dead at some point, just for a digital leader to come along and revive it using modern digital perspectives. In today’s world, rather than just sell products, brands have begun to aim at enriching people’s lives, in general, using technology. Whether it’s by finding ways to sell your products and services online to make access a lot quicker and easier for customers; or by running social media pages where your business offers general life tips to followers.

A commitment to digital transformation especially when there are resources to back it up can turn businesses with lagging profits into industry leaders. While there are of course several risks involved, many businesses today have proven that finding digital solutions can lead to long-term financial gains. Any business in 2021 that is not trying its absolute best to embrace digital transformation, is frankly just shooting itself in the foot and will most likely fizzle away in no time.

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CHRISTIAN ENTREPRENEUR

TOP 7 STATISTICS THAT SHOWS YOUR BUSINESS SHOULD INVEST IN DIGITAL TRANSFORMATION TODAY

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TOP 7 STATISTICS THAT SHOWS YOUR BUSINESS SHOULD INVEST IN DIGITAL TRANSFORMATION TODAY

TOP 7 STATISTICS THAT SHOWS YOUR BUSINESS SHOULD INVEST IN DIGITAL TRANSFORMATION TODAY

 

Digitalization has brought numerous changes to the way we do things. Today, digital technology plays a vital role in the success of your business, regardless of your industry. In fact, to excel in the marketplace, there is every need to embrace emerging technologies, trends, and cultural shifts.

Digital transformation is the new way of excelling in business. So if you need to secure your financial future, you need to invest time, energy, and money into the digital transformation of your company, not tomorrow, but today. With a robust digital transformation strategy, you’ll be equipped with every resource you need to be ahead of your competitors.

We at Haelsoft understand the positive effects of leveraging digital transformation for your business, and we’ve put together these top 7 statistics that shows your business should invest in digital transformation today. These stats are sure to convince you.

 

Smart Companies Are Already on their Path to Digital Transformation

According to Converge technologies, 76% of companies feel their relationship with technology and digital transformation is on the whole, average, or above average. What does this mean for your business? This means the majority of other companies are already trending towards the bright side (your competitors inclusive). When you fail to embrace the gift of technology in your business, you could fall behind your competitors.

 

A Great Number of Your Customers are Online

Index Mundi states that more than 50% of the world’s population is under the age of 30. With over half of the world population being under 30, there have been more digital savvies and budding savvies than ever before. Because this generation is more likely to make decisions based on information gotten online, and purchase products and services online, there’s significant reason to invest in digital transformation continually.

 

More Cost-Effective and Available, More Results.

According to CMO Center, 39% of today’s marketers plan to boost their digital budgets without increasing overall marketing spend, essentially allocating their current budgets into digital channels. This widespread adoption of digital channels is because they’re abundant and cost-effective and have proven to yield more results more than traditional means of marketing.

 

Digitalization is the Future of Business

Forrester highlights that by 2020, 47% of all revenue will be influenced by digital. The went ahead to report that 47% of execs expect digital to influence more than 50% of sales by 2020, This basically means that digital technologies will become all the more sophisticated in the nearest and distant future. With more technologies introduced, embracing the power of digital transformation is the only way to remain relevant and grow faster.

 

Digital Innovations are already Yielding Results

In a survey carried out by Gartner, they discovered that 56% of CEOs feel that digital advancements have already led to boosts in revenue. With digital transformation proving to be a primary goal of business growth and acceleration, it’s crucial now more than ever to invest in digital transformation as a way of facilitating your company’s growth.

 

Top Class Digital Solutions are Pivotal to many Digital Business Strategies of Today

Hidden Brains has reported that 61% of enterprises said that the Internet of Things (IoT) is crucial in their digital business strategies, with manufacturing and high-tech leading all other sectors. Though these concepts are yet to become known in the Nigerian market, by investing in IoT and other latest innovative tech solutions, you stand to be ahead of others.

 

Digital Video Consumption is becoming more popular with each day.

Smart Insights highlights that 80% of today’s consumers’ content consumption is video-based. This means that although print media is relevant, it’s now less potent than it used to be. Today’s customers have advanced and even prefer visual contents and other forms of advanced content formats. To engage with your audience, you need to go digital and provide engaging marketing materials that are video-based or more consumable.

 

Conclusion

In conclusion, it’s evident that digital transformation and adoption are the most sustainable means of staying successful in the market today, tomorrow, and long into the future. If you’re yet to adopt digital channels in your business strategy, now is the best time to embrace the unrivaled power and potentials of digital transformation before it’s too late for your business. One of the easiest ways you can get started is by adopting digital marketing as a way of increasing sales and business growth. We wish you the best in your business endeavors.

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